HI, I´M LIDYA CORTBERG
GLOBAL
CREATIVE
DIRECTOR
BEAUTY, HEALTHCARE AND FMCG.
17+ YEARS BUILDING BRANDS AND
TEAMS ACROSS MULTIPLE MARKETS.
I work where creativity has to earn its place. Healthcare, beauty, FMCG. Categories where the brief is complex, the audience is demanding and the work has to do more than look good. Seventeen years finding the idea that makes it all move.

