For Today, Tomorrow, and the Days to Come
Biktarvy is an innovative HIV treatment that simplifies the management of HIV with a single, once-daily pill. Our challenge was to convey this sense of simplicity and peace of mind to patients who often feel burdened by the weight of their diagnosis. The campaign needed to reassure them that Biktarvy not only helps them today but also provides confidence and reliability for their tomorrows.
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The “For Today, Tomorrow, and the Days to Come” campaign utilizes a clean, minimalist design that reflects the streamlined nature of the treatment. A simple yet impactful visual language was chosen, featuring a continuous red line that draws imagery of life in motion—such as a cyclist on their journey—symbolizing the uninterrupted path patients can follow with Biktarvy. This approach conveys the message of stability and long-term security, emphasizing that Biktarvy provides sustained efficacy and relief, allowing patients to focus on living their lives without the constant worry of their HIV treatment.
This multi-channel campaign aligned with a single cohesive message: Biktarvy is here for patients today, tomorrow, and every day after. The campaign has been met with positive reception, driving awareness and encouraging meaningful conversations between patients and healthcare providers.
Disciplines: Advertising, Branding, Digital, Print
Agency: DDB Remedy
Client: Gilead Sciences
Role: Creative Director
Country: UK
