BAYER
Len´s patient
story
In our continued collaboration with Bayer to raise awareness about heart failure, we developed a poignant patient story video featuring Len, who has been living with heart failure for over 20 years.
Through Len's story, viewers gain a deeper understanding of the daily challenges faced by those with heart failure, the impact on their loved ones, and the enduring hope for a better future.
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Len's journey is both heart-wrenching and inspiring, offering valuable insights into the human side of this serious health issue.
This patient story video, alongside the educational animation, aims to drive awareness and support healthcare professionals in preventing heart failure.
By sharing Len's story, we hope to foster empathy and encourage proactive measures in managing heart failure, ultimately improving the lives of patients like Len.
Disciplines: Advertising, Digital, Social
Agency: DDB Remedy
Client: Bayer
Role: Creative Director
Country: UK