In collaboration with Bayer, we developed a comprehensive disease awareness campaign to highlight the risks and long-term impacts of heart failure. At the heart of this campaign is an engaging animation video, featuring beautiful illustrations, that explains what worsening heart failure is and its long-term risks for the heart.

The aim of this animation is to raise awareness among healthcare professionals (HCPs) and support them in preventing heart failure in their patients. Beyond the animation, we also created a dedicated website, a key visual for medical congresses, and an informative patient film, all reinforcing Bayer's commitment to leading heart failure prevention efforts.

Our creative and educational tools are designed to drive attention to this critical health issue and empower HCPs with the knowledge they need to combat heart failure effectively.

Disciplines: Advertising, Digital, Social

Agency: DDB Remedy

Client: Bayer

Role: Creative Director

Country: UK