Concept and Characters: Matcha, symbolizing the refreshing and soothing properties of green tea, and Pommy, representing the revitalizing and antioxidant qualities of pomegranate, were brought to life as animated characters. Their dynamic stories and charming personalities were designed to capture the attention of teenage girls, making skincare education entertaining and accessible.

The Adventures: The animated series followed the delightful journey of Matcha and Pommy, highlighting how they met and the unique bond they formed. Through their escapades, we illustrated the positive effects of their combined ingredients on skin health. The animations seamlessly conveyed the message that Hazeline's products are both effective and enjoyable to use.

Impact and Engagement: The animations were strategically distributed across social media channels and the web, generating significant engagement and positive feedback from our target audience. By anthropomorphizing the ingredients and weaving an engaging narrative, we not only educated teenagers about skincare but also built a strong emotional connection with the brand.

Disciplines: Advertising, Digital, Social

Agency: Mullen Lowe

Client: Unilever / Hazeline

Role: Creative Director

Country: Vietnam