Our campaign centered around the theme of embracing one's skin confidently amidst the turbulence of teenage life. We developed a comprehensive strategy that included two compelling TV commercials, engaging social media content featuring animated videos, interactive in-store activations, and a memorable live event featuring the Vietnamese Glee cast.

By adopting a new tone of voice and leveraging authentic engagement with teenage codes and language, we successfully repositioned Hazeline as more than just a skincare product—it became a supportive companion empowering young girls to face every day with positivity and glowing skin. This project exemplifies our commitment to impactful marketing strategies that resonate deeply with target audiences, fostering meaningful connections and promoting self-confidence.

Disciplines: Advertising, Digital, Social, Experiential, Point Of Sale

Agency: Mullen Lowe

Client: Unilever / Hazeline

Role: Creative Director

Country: Vietnam