Enjoy
the Silence
Entyvio is a treatment for people suffering from ulcerative colitis or Crohn’s disease, conditions that drastically affect their quality of life. Many patients endure the unpredictability of flare-ups, often feeling embarrassed and defeated, while struggling to manage their symptoms.
Our challenge was to create a campaign that not only educated patients about the life-changing benefits of Entyvio but also inspired healthcare professionals to prescribe it with confidence. The aim was to communicate that Entyvio can offer long-term relief and remission, allowing patients to enjoy life again, free from the frequent bathroom trips and constant discomfort that defined their daily existence.
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The Entyvio Enjoy The Silence campaign was designed to stand out with a bold, creative approach. We partnered with a world-renowned photographer to capture real moments of relief and transformation. Sonic branding was composed to evoke emotions of peace and relief, elevating the brand’s presence. We developed journal ads, a data book, and a visually stunning sales aid, all aligning with Entyvio’s distinctive identity. The campaign culminated in an immersive experience, inviting healthcare professionals to “walk inside a giant drum,” symbolizing the rhythm of relief Entyvio brings to patients’ lives.
This multi-channel campaign has gained significant attention within the healthcare space, positively impacting client satisfaction and distinguishing Entyvio from its competitors.
Disciplines: Advertising, Branding, Digital, Experiential
Agency: DDB Remedy
Client: Takeda Pharmaceuticals
Role: Creative Director
Country: UK
ENJOY THE SILENCE WITH ENTYVIO
ENJOY THE SILENCE WITH ENTYVIO
