JuvedermIT
Juvéderm is the number one facial filler brand in the market. In the consideration stage, many consumers dropped the idea of getting fillers before booking a consultation while 80% of the people that booked a consultation got treatment.
For us the challenge was clear, drive more people to book a consultation and have a chat with an aesthetic specialist that could solve their questions and help them to find the right solution.
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The JuvedermIT campaign is designed to make Juvederm an icon of empowerment that normalizes fillers and gives consumers permission to get the look they want and go for it if they want, no apologies, no hiding, no judging.
In our campaign, this message is delivered by strong women covering all ages and ethnicities, whose features, skin and attitude are the stars of the show, not because of the way they look, but because of the confidence they exude. The ultimate message is “Do whatever you feel like. Because you want to...it is reason enough”
JuvedermITis a multi-channel, integrated consumer campaign, that is setting a precedent for Allergan in the marketing and advertising of dermal fillers.
A 30 second digital ad, 11 micro films to use as social content, website, print materials and an event were created to launch this campaign that so far is being received very positively increasing interactions between consumers and aesthetics practitioners.
Disciplines: Advertising, Branding, Digital, SocialAgency: DDB Remedy
Client: Allergan
Role: Creative Director
Country: UK
DIGITAL AD
DIGITAL AD
